If you aren’t reading Seth Godin’s blog–bookmark it! He teaches from a marketing/business perspective but he really just talks about life.
He wrote THIS the other day. The basic premise is businesses either find direction in what their marketing department says or they find direction in what the actual market (customer) is telling them.
It made me consider whether ward, quorums, or groups are based on this same concept. Is your ward leadership driven or membership driven? Many local unit presidencies look towards the handbooks for leadership direction without realizing those books are simply for policy and procedure. What your quorum or group needs is a leader to consider what drives the membership and then engage them in the work they are already passionate about.
Pushing the quorum to make a visit to a home before the end of the month may not be as effective as getting them to go try a new restaurant with a group of individuals in the ward they like. It is much easier to invite “the member with few friends” to a fun dinner than sit in their home awkwardly talking about their authentic Star Wars lightsaber.
Pushing members in one direction isn’t always the best tactic (marketing department driven), but figuring out the direction the membership wants to be pushed make life much easier for the leader (market driven).